Post-COVID-19: Understanding changing consumer behavior to shape brand strategies
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their live
Emerging survey research trends in the times of COVID-19
The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for indust
How COVID 19 is changing the face of the Indian retail industry
The coronavirus has affected businesses worldwide, and the Indian retail industry is no exception. The country is experi
Planning a CSAT study? Here’s how you can derive better insights
In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re lik
The importance of consumer insights in technology innovation
In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. In
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
Digital transformation in the Indian consumer goods industry
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation a
