The benefits of market sensing during a pandemic
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and ma
Key information IT firms should be communicating during COVID-19
With the increased need for IT solutions during these uncertain times, tech marketers need to take on a highly visible r
AI in pharma: Top five applications
The return from pharmaceutical innovation has seen a steady decline over the past few decades. Sales per asset continues
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
What strategic goals can companies achieve with competitive intelligence?
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimiz
Impact of COVID-19 on micro-mobility
Like everything else, the pandemic has shifted travel and commute priorities worldwide. These have caused no small loss
How can distributors ride on the B2B digital commerce wave?
The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find th
A closer look at the CRISPR startup ecosystem
CRISPR Cas9 technology is arguably one of the greatest breakthroughs in modern medicine. It became popular in the scient
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
Impact of COVID-19 on home healthcare markets in India
With an increasing focus on healthcare in the current times, the home healthcare market is seeing accelerated growth. Bu
