Five major technology trends in the HCM solutions market
The global Human Capital Management (HCM) software market is evolving at a rapid pace. As HR functions continue to chang
How data management companies can help BI platforms deliver better results
Data management companies play a crucial role in building successful business intelligence (BI) tools. They wade through
Online FMCG shopping: Top factors that influence purchase decisions
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conduc
Key trends shaping the consumer electronics industry in 2019
The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new pro
What FMCG brands need to know to achieve greater e-commerce success
E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars
How to get better results from your ABM initiatives
Account-based marketing (ABM) has gained increased adoption in recent years with rising competition in the B2B technolog
The changing face of the travel industry
Since the turn of the century, consumers across the world are embracing a paradigm shift from owing things to owning exp
How to measure brand health against the right metrics
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right
7 Useful market intelligence studies for better business planning
Effective decision-making is at the core of every successful business. Management decisions impact every level of the or
Using market intelligence for product development
A business breathes on two interconnected lifelines – product and customer. There is no denying the fact that cust
