Cracking the code to the consumer's mind
Use Netscribes’ consumer research services for a superior customer experience
Unlocking consumer insights - your key to market dominance
Harness the power of consumer data to shape winning strategies and outpace competitors
As customer-centric strategies become vital, businesses need to quickly capture and act on the right consumer signals. That’s where Netscribes steps in. Our research services help you identify, reach, and retain your target audience effectively.
For over 20 years, global brands have trusted us for deep consumer insights. From B2B to B2C studies, we use a mix of quantitative and qualitative methods to deliver actionable results—helping you find new opportunities, test concepts, and gain a competitive edge.
The advantage you get with our consumer research services
Custom research
Bespoke consumer insight services that address your organization’s unique business questions.
Global panel network
Ability to conduct consumer research in over 80 countries and in multiple languages.
Multiple data sources
Technology-driven research and analytics solutions that deliver faster and more accurate consumer insights.
Research + Data analytics
Obtain insights that matter most and make speedy decisions through effective communication of insights.
Data visualization
Obtain insights that matter most and make speedy decisions through effective communication of insights.
Our Consumer Research Services enable deep customer insights across the purchase journey
Customer segmentation
Understand different consumer segments and buyer personas, and create strategies that effectively cater to their needs.
User research
Get a nuanced view of the customer’s decision-making journey, their awareness levels, preferences, behavior, and motivators to help you build products they will love.
Concept testing
Define the market viability of new concepts, evaluate how they perform against competing products, and assess customers’ adoption willingness.
Customer satisfaction research
Meet consumer needs and expectations by uncovering factors influencing brand loyalty, advocacy, and repeat purchases.
Brand tracking
Benchmark your brand and compare it to your competitors to see how it performs on key brand health metrics such as awareness, recall, recognition, identity, and trust.
Campaign effectiveness studies
Test the effectiveness of your brand’s messaging on consumers to maximize campaign results and reduce iterations.
Pricing intelligence
Gain a competitive advantage with our large-scale web and mobile app data collection capability across multiple marketplaces and single-brand retail webstores.
Sentiment analysis
Leverage the power of advanced social listening tools, always-on monitoring, and experienced analysts who offer actionable consumer insight services and recommendations.
Buyer journey analysis
Get a holistic perspective of your customer’s experience, including their needs, pain points, and triggers, at various touch points of the purchase journey.
Assortment intelligence
Track product availability and brand ranking at scale across marketplaces. Be the first to identify trends and act on consumer demand, understand your competitive landscape, and optimize product assortments accordingly.
What you get with our consumer research services
User research
Get a nuanced view of the customer’s decision-making journey, their awareness levels, preferences, behavior, and motivators to help you build products they will love.
Customer segmentation
Understand different consumer segments and buyer personas, and create strategies that effectively cater to their needs.
Concept testing
Define the market viability of new concepts, evaluate how they perform against competing products, and assess customers’ adoption willingness.
Customer satisfaction research
Meet consumer needs and expectations by uncovering factors influencing brand loyalty, advocacy, and repeat purchases.
Brand tracking
Benchmark your brand and compare it to your competitors to see how it performs on key brand health metrics such as awareness, recall, recognition, identity, and trust.
Campaign effectiveness studies
Test the effectiveness of your brand’s messaging on consumers to maximize campaign results and reduce iterations.
Pricing intelligence
Gain a competitive advantage with our large-scale web and mobile app data collection capability across multiple marketplaces and single-brand retail webstores.
Sentiment analysis
Leverage the power of advanced social listening tools, always-on monitoring, and experienced analysts who offer actionable consumer insight services and recommendations.
Buyer journey analysis
Get a holistic perspective of your customer’s experience, including their needs, pain points, and triggers, at various touch points of the purchase journey.
Assortment intelligence
Track product availability and brand ranking at scale across marketplaces. Be the first to identify trends and act on consumer demand, understand your competitive landscape, and optimize product assortments accordingly.

Finding the why behind consumer behavior
Netscribes’ Consumer Research Services leverage traditional and innovative methods to provide a 360-degree perspective of consumers.
Finding the why behind consumer behavior
Netscribes’ Consumer Research Services leverage traditional and innovative methods to provide a 360-degree perspective of consumers.
IQ+EQ with every customer
Our partners are like our family, speak to them for any feedback
Netscribes’ price point testing analysis methodology is a bit unconventional, but very useful to kind of see where we should price our device. Given the sample size you had, you have been able to give us a very good idea. Your reimbursement recommendations were so relevant.
Global Strategy Leader
Healthcare
Netscribes has shown great eye for detail while performing quality audits and a great sense of ownership when it comes to following up with me for the inputs as well as ensuring the timely deliveries back to me.
Digital Marketing Lead
Retail
We are super happy with the level of commitment and expertise Netscribes team is bringing about in the day to day functioning of our Insights team. Your research is seamlessly aligned with our goals.
Insights Lead
Telecommunications
Thank you very much for your support and good quality work. I loved the quality of the report, both content and the designer look! I am genuinely impressed with the quality, speed and customer service.
VP, Marketing
Banking
It is rare to find partners who embody such a proactive and solution-oriented approach, and your team's efforts have not gone unnoticed. Your ability to step up when it mattered most has enabled our team to meet the tight deadlines assigned, and for that, we are truly grateful.
VP - Marketplace Operations
Marketplace Operations

Find out how you can get ahead in the market
Gain relevant and reliable consumer insights through Netscribes’ consumer research services