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Healthcare market access

The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barriers t...

Holiday season preparedness

With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday seaso...

5G-enabled PCs

As more mobile operators set to roll out 5G networks on a wider scale, the race to build 5G-enabled PCs is on. The next-gener...

5G use cases for enterprise customers

As telecom companies look to monetize their 5G deployments, there’s a shift in focus from consumers to enterprises. 5G, wit...

Netscribes Review Analytics

Customer voice is one of the biggest perks digitization has afforded businesses over traditional media.  That said, apar...

Market sensing research

The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and market ...

COVID-19 - IT Firms Communication Strategy

With the increased need for IT solutions during these uncertain times, tech marketers need to take on a highly visible role i...

AI in pharma

The return from pharmaceutical innovation has seen a steady decline over the past few decades. Sales per asset continues to g...

patent data challenges

Over the years, patent data has been readily available for everyone to access. However, most decision-makers have no idea how...

Google's Content Marketing

Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through effecti...

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