One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What a...
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar perf...
As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketing to ...
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimize maj...
Like everything else, the pandemic has shifted travel and commute priorities worldwide. These have caused no small loss to re...
The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find themsel...
CRISPR Cas9 technology is arguably one of the greatest breakthroughs in modern medicine. It became popular in the scientific ...
Digital touch points predominantly influence customer brand preferences. To positively influence a customer’s choice of bra...
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can offer ke...
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their lives, it...
