Case Studies

Technology assessment study helps an electronic components manufacturer capitalize on futuristic technologies.   One of the world’s largest manufacturers and suppliers of passive electronics that sells over 450,000 types of...

A global energy and petrochemicals major, involved in innovative and advanced technologies for sustainable growth. They required insights about the developments, innovation, and opportunities in emerging technologies such as elastom...

Price and promotions influence consumers’ perceptions of products, which can directly impact sales. In order to price just right, it is important to understand the impact of price changes and promotions on customers’ perception ...

Concept testing is an important step in the new-product planning process. It is one of the most reliable methods to assess if a new product will meet the needs of its intended users and be profitable for the business in the long run...

A global energy and petrochemicals group, focused on utilizing innovative and advanced technologies to deliver sustainable growth, was interested in assessing specific fuel components that had recently entered the market or had pote...

The client, a multinational automaker, wanted to conduct a competitor mapping exercise so that they could gauge the channel development actions of their competitors in India and stay ahead of any market developments related to respe...

In the ever-changing healthcare industry, being up-to-date with current and future technological trends is crucial to staying competitive. A global leader in developing cochlear implant systems was keen on gaining perspective in the...

A global ICT giant was looking for research-driven content solutions for their marketing communication unit. They required the ability to not only to bring down the TAT for their marketing collateral development, but also ensure gre...

Company profiling serves as the cornerstone of informed business strategies, providing a comprehensive understanding of an organization’s structure, operations, and market positioning. Accurate and up-to-date company profiles ...

An American worldwide healthcare solutions provider was looking to carry out a global mobility trend analysis for developing healthcare insurance plans for expatriates. Through the analysis, it hoped to gain a clear perspective o...

How customers perceive your brand can indicate the growth of a business. Understanding brand perception requires listening to customers and actively seeking out their feedback. Our client, a renowned automobile brand manufacturer, h...

Channel management and consumer analysis is one of the important functions of marketing and helps in selling goods and services to the customer. It also assists in streamlining communication between the business and the customer. &n...

Our client, one of the world’s largest IT equipment and services company headquartered in Japan, wanted to pitch a specific set of products in the Indian market. As it was a new market space for our client, it required help in ...

A premium global health food firm based in Israel wanted to improve the sale of their luxury dates.  However, it had little insight into the buying habits and lifestyles of their customers and, consequently, lacked personalized com...

A comprehensive market landscape analysis helps a paints and coatings company take decisive steps to grab lucrative opportunities in the Thailand market. Objective Our client wanted to understand the market landscape and potential o...