5 ways to leverage consumer behavior trends to boost your sales
In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essen
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real u
The best practices for respondent sourcing at C-level and its advantages
Overview: When conducting market research studies that require sourcing C-level respondents, researchers often use purpo
Improving customer experience through consumer insights in insurance
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new produ
Technology product marketing: User insights to maximize engagement
Solving problems is at the heart of any technology company. However, IBM had its own problem in 2018. The company
Top 7 predictions for 2021 holiday season sales
It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retai
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retenti
Understanding consumer behavior to increase conversion
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what y
How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
