How do brands extract valuable consumer insights from transaction data?
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive
5 ways to leverage consumer behavior trends to boost your sales
In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essen
How customer intelligence helps design intelligent business practices
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predi
Customer segmentation strategy: 3 ways to drive your brand growth
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categori
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
Through the consumer’s eyes: How eye tracking analysis influences packaging
The average human eye retains an image for approximately 1/16 of a second, aligning with the brain’s ability to pr
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Demystifying brand tracking: How to measure brand success
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector i
The power of brand health analysis: How it can help you stay relevant in the market
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering con
