Why UX research is critical to digital transformation
84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in thei
Impact of COVID-19 on the Indian festive season
There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is hea
Connecting more meaningfully with consumers in the next normal
COVID-19 has significantly disrupted economies and health systems around the world. Meanwhile, stay-at-home activities h
Five consumer habits expected to stick post COVID-19
COVID-19 created significant shifts in consumer behavior across most industries. New trends emerged and businesses had t
How to serve, delight, and entertain online shoppers this holiday season and beyond
Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in desi
The digital impact on B2B consumer behavior post COVID-19
The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts
Key considerations to improve your holiday season performance in 2020
With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday
How to increase technology product usage through customer behavior analytics
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can off
5 essential tips for brands planning to go direct-to-consumer (D2C) in India
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most
Emerging survey research trends in the times of COVID-19
The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for indust
