COVID-19: The need for consumer insights in content marketing
As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to t
The impact of COVID-19 on consumer buying patterns
A little over ten weeks into the novel coronavirus (COVID-19) and consumers across the globe are trying to stave off unc
The importance of consumer insights in technology innovation
In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. In
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
Key trends shaping the consumer electronics industry in 2019
The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new pro
