How market and consumer intelligence can support early holiday sales
This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that mo
How headless commerce can help you stay competitive in today’s digital economy
Customers expect better digital experiences today than they did in the past. A 0.1 second improvement in mobile site spe
How conversational commerce is revolutionizing e-commerce
The proliferation of voice assistants and other NLP technologies has paved the way for conversational commerce. Voice sh
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retenti
[VIDEO] 7 e-commerce trends shaping digital strategies post COVID-19
E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer beh
Understanding consumer behavior to increase conversion
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what y
Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
Five major trends shaping the future of the CPG industry
Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lock
Why UX research is critical to digital transformation
84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in thei
