How to increase technology product usage through customer behavior analytics
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can off
Post-COVID-19: Understanding changing consumer behavior to shape brand strategies
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their live
COVID-19: The need for consumer insights in content marketing
As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to t
The impact of COVID-19 on consumer buying patterns
A little over ten weeks into the novel coronavirus (COVID-19) and consumers across the globe are trying to stave off unc
Ready-to-eat market in India: Growth trends, challenges, and key trends
The ready-to-eat (RTE) market in India is anticipating significant expansion in the coming years, thanks to the rapid ur
Footwear Market in India: Growth drivers, challenges, and key trends
The footwear market in India has been drawing prominent spotlight in the fashion and style industry and is expanding sig
Planning a CSAT study? Here’s how you can derive better insights
In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re lik
The importance of consumer insights in technology innovation
In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. In
7 Consumer research studies every brand marketer should undertake
Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their
Key trends shaping the consumer electronics industry in 2019
The consumer electronics industry is constantly evolving and growing at a fast pace. This industry has seen many new pro
