How do brands extract valuable consumer insights from transaction data?
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
How to conduct usability testing: A step-by-step guide
What is usability testing? Usability testing is the process of assessing a product or service using real users. The part
Improving customer experience through consumer insights in insurance
Digitalization has taken over the insurance sector like every other. Companies are constantly seeking to build new produ
Four ways to measure brand awareness
Brand awareness is simply the number of potential customers who remember your brand. It’s important knowledge for your
