Metaverse madness: Are consumers ready?
The year is 2022 and it’s your avatar your friends are waiting for. You’re running late for a concert, bu
Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
Eating smart: How AI is transforming the food and beverage industry
“Your order will be ready in 5 minutes.” Just as you begin to grow impatient, your phone buzzes with this notificati
Best digital tactics for improving customer retention in 2021
Did you know that merely a 5% increase in customer retention can increase company revenue by up to 95%? Customer retenti
Understanding consumer behavior to increase conversion
When it comes to transforming consumers, the secret to more sales is understanding consumer behavior and learning what y
How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
Why UX research is critical to digital transformation
84% of digital transformation projects fail. Why? According to Forrester, it’s the lack of customer centricity in thei
5 essential tips for brands planning to go direct-to-consumer (D2C) in India
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most
How COVID 19 is changing the face of the Indian retail industry
The coronavirus has affected businesses worldwide, and the Indian retail industry is no exception. The country is experi
How analytics can help optimize your discounting strategy
Employing a discounting plan, as most marketers would agree, is like walking on thin ice. Often emerging from the pressu
