Podcasting for B2B marketers: The 7 best practices
B2B podcasting has emerged as a powerful marketing enabler providing organizations an effective platform to be heard. Ye
The art of content marketing during a pandemic
With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persis
Six marketing trends that will impact B2B firms in 2021
As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing prioritie
B2B content marketing lessons we can learn from Google
Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through ef
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
COVID-19: The need for consumer insights in content marketing
As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to t
8 revenue-driving content types and how to effectively use them
Content is an indispensable cornerstone of every business. Whether it’s lead generation or lead nurturing or simply cr
How to get the best results from your whitepaper
For marketers, a well-researched whitepaper or report that offers industry insight is the holy grail. This kind of resea
8 Steps to creating an effective content marketing strategy
In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Co
Consumer vs. Customer vs. Shopper: When to use what
The words consumer, customer, and shopper, are often used interchangeably in lay conversation, but each word has a diffe
