B2B content marketing lessons we can learn from Google
Generating demand through outstanding communications is the bedrock of B2B content marketing. It’s only through ef
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
COVID-19: The need for consumer insights in content marketing
As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to t
8 revenue-driving content types and how to effectively use them
Content is an indispensable cornerstone of every business. Whether it’s lead generation or lead nurturing or simply cr
How to get the best results from your whitepaper
For marketers, a well-researched whitepaper or report that offers industry insight is the holy grail. This kind of resea
8 Steps to creating an effective content marketing strategy
In the last couple of years, content has emerged as the new marketing paradigm. According to the annual report of the Co
Consumer vs. Customer vs. Shopper: When to use what
The terms consumer vs customer are often used interchangeably, alongside “shopper,” in everyday conversation
How can marketers create better technical content?
Technical content is integral to marketing technology products and services. Whether the goal is to create awareness, in
11 buzzwords every B2B content marketer should know
Being familiar with business terms is the key to writing impactful B2B content. But the business environment is rapidly
