Navigating the future of CPG industry challenges with innovative Route-to-Market strategies
2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. Dur
2024 CPG industry trends: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
How eye-tracking technology in neuromarketing is helping boost sales
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers i
CRISPR crops: The next frontier in sustainable agriculture and global food security
With the global population projected to reach 10 billion by 2050, ensuring food security has become a pressing concern.
Navigating sales challenges: How onboarding and seller support services can help you succeed
Seller onboarding and seller support is the process of providing new sellers with the resources and support they need to
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector i
Consumer and retail industry outlook 2023
While no industry is recession-proof, some industries like consumer and retail, deliver high performance even in challen
How health and safety technologies have changed retail
In the past, health and safety technology applications within retail focused primarily on store employees. A major reaso
Supply chain crisis in consumer electronics and strategies to overcome them
Supply chain shortages experienced globally since 2020 had manufacturers in consumer electronics, among other industries
How cashierless checkout is transforming retail stores
The pandemic changed how retail looks at tech. The physical shop floor is no longer the main playground. Things have gon
