Navigating the future of CPG industry challenges with innovative Route-to-Market strategies
2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. Dur
CPG industry trends 2024: What to expect and how to stay prepared
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few
Cross-cultural consumer behavior research: Lessons for global brands
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, sinc
Beyond the store: how brands are mastering experiential retail
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The r
Maximizing opportunities: The role of market research in CPG strategy
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typicall
Consumer and retail industry outlook 2023
While no industry is recession-proof, some industries like consumer and retail, deliver high performance even in challen
How health and safety technologies have changed retail
In the past, health and safety technology applications within retail focused primarily on store employees. A major reaso
Supply chain crisis in consumer electronics and strategies to overcome them
Supply chain shortages experienced globally since 2020 had manufacturers in consumer electronics, among other industries
Metaverse madness: Are consumers ready?
The year is 2022 and it’s your avatar your friends are waiting for. You’re running late for a concert, bu
How cashierless checkout is transforming retail stores
The pandemic changed how retail looks at tech. The physical shop floor is no longer the main playground. Things have gon
