Consumer product testing in a post-pandemic market
In February of 2022, the FDA reached out to manufacturers- Best Brand Consumer Products, notifying them of the results o
7 CPG trends to keep an eye on in 2022: Customer experience reigns
If the last two years have taught us anything, it is that the customer defines your brand. The pandemic led to tremendou
How retail is unlocking hidden NFT revenue potential
Ever thought someone would pay thousands of dollars for a jpeg that can be viewed digitally? That’s what Beeple earned
The 5G retail revolution: Decluttered supply chains and a speedy ‘phygital’ customer experience
2022 has kickstarted with yet another COVID-19 variant in tow. While 2020 brought with it the stay-at-home consumer and
Delving into the livestream shopping phenomenon
The lockdown may have pulled the shutters on physical stores, but it also turned the lights on forever for online stores
Top 4 reasons why consumer products need claims testing
“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Anke
How intelligent supply chains can help improve CPG resilience
It has been anything but easy to keep operations running across sectors during the COVID-19 pandemic. Inconsistencies in
Digital shelf analytics powered by public online data: how it works
In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in
Sustainable packaging innovations to watch out for in 2021
As e-commerce continues to grow exponentially in the post-pandemic times we live in, the need for smart and sustainable
Five major trends shaping the future of the CPG industry
Seismic shifts in buying behavior have put enormous strain on the CPG trends, and in turn, the industry as a whole. Lock
