This holiday season, use insights to shape your product content
Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday
Maintain content quality at scale with Netscribes’ automated audit platform
For brands and retailers looking to win in a hyper-competitive e-commerce space, ensuring quality product content is cri
Product information woes? Here’s how automation can help
Efficient product information management is a critical success factor in e-commerce. It requires timely and accurate sou
Top hurdles in the online grocery shopper’s journey
As online grocery shopping picks up pace, the race to capture a larger wallet share of the digital customer is getting i
Online FMCG shopping: Top factors that influence purchase decisions
As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conduc
India’s new FDI policy on e-commerce decoded
India’s latest Foreign Direct Investment (FDI) policy on e-commerce will come into effect on Feb 1, 2019. The policy i
What FMCG brands need to know to achieve greater e-commerce success
E-commerce is steadily becoming an integral part of the FMCG sector. According to Nielsen, nearly nine out of 10 dollars
Using market insights to shape your product content
Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of con
Drive B2B e-commerce success with insight-based product content
Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the
Digital transformation in the Indian consumer goods industry
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation a
