Pharma marketing analytics: data not drugs is the latest prescription
They say in any service-based industry, the customer is king— and the pharmaceutical sector is no exception. In a time
Market research intelligence: Critical tool to outsmart your competition
Market Research Intelligence (MRI) is a critical asset to ensure success in today’s highly competitive business landsc
Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve wit
How market intelligence data can position your business for post-pandemic success
Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on em
Global chip shortage: Mitigating its impact on consumer electronics
In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an
Next Move: The top 5 growth opportunities for IT companies in 2022 and beyond
Resilience has now become the most crucial agenda for every company across the IT industry. During a year and a half of
How market and consumer intelligence can support early holiday sales
This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that mo
How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
Six marketing trends that will impact B2B firms in 2021
As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing prioritie
