Market research intelligence: Critical tool to outsmart your competition
Market Research Intelligence (MRI) is a critical asset to ensure success in today’s highly competitive business landsc
Using competitive intelligence for effective sales enablement
In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
Impact analysis: A powerful tool for informing growth strategies
The UN had pointed out a 1% drop in global economic activity shortly after the onset of the pandemic. As we’ve wit
Product research: Common mistakes to avoid and tips for success
Product research is the secret to building products that customers love. Backed by insights gathered from qualitat
How market intelligence data can position your business for post-pandemic success
Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on em
Global chip shortage: Mitigating its impact on consumer electronics
In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an
6 trends shaping the future of the banking industry post COVID-19
Crisis makes you stronger. Forced to adapt to the transformation wrought by the global crisis at breakneck speed, compan
How market and consumer intelligence can support early holiday sales
This holiday season is bound to be unique. Unique because it will be reminiscent of pre-pandemic routines, given that mo
Why brands are increasingly shifting to sustainable packaging
Packaging is an integral part of our daily lives. It affects things that we need to survive. But for brands, this gets b
