How sentiment analysis can help companies deliver improved customer experiences
89% of companies across industries compete primarily based on customer experience. The pandemic has underscored this fur
Six marketing trends that will impact B2B firms in 2021
As the global economy is rebounding, B2B companies are navigating the new normal by redefining their marketing prioritie
US market trends and forecasts for 2021
With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily re
How can technology firms embrace experiential marketing beyond COVID-19?
Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to li
Achieving better results from ABM content with market intelligence
Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog po
Competitive benchmarking of the top global mobile gaming companies
The global mobile gaming market is expected to expand in the coming years, with the relentless adoption of smartphones a
The ripple effect of the coronavirus outbreak on the global economy
Ever since the SARS (Severe Acute Respiratory Syndrome) outbreak in 2003, China has never witnessed such a standstill un
Smart lighting market in India: Growth drivers, challenges and key offerings
The smart lighting market in India is expected to witness unprecedented growth in the coming years. Favorable government
Amazon’s Project Kuiper: What it means for the space industry
The growth of IoT depends on uninterrupted, high-speed and global internet coverage. But with a large portion of the wor
Using predictive competitive intelligence for a strategic advantage
For organizations, the focus on business growth, profits, and margins has increased exponentially, year on year. Accordi
