How to measure brand health against the right metrics
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right
7 Useful market intelligence studies for better business planning
Effective decision-making is at the core of every successful business. Management decisions impact every level of the or
Using market intelligence for product development
A business breathes on two interconnected lifelines – product and customer. There is no denying the fact that cust
Market watch: Digital gaming startups
The global gaming industry is experiencing one of the greatest market booms since the introduction of the 8-bit console.
How business intelligence and company information can help you stay ahead
Netscribes' experts give detailed insights on what it means to have company information and business intelligence to gai
Top reasons for SME under-insurance in Singapore
Netscribes research on SME insurance in Singapore reveals the key reasons for companies lacking insurance or being under
Questions to ask when benchmarking your product or service with the competition
In a rapidly evolving world, companies and their products become redundant very quickly. To remain relevant it is import
