Market opportunity analysis: The ultimate guide to finding your next big win
Businesses use market opportunity analysis to explore and evaluate potential markets for steady growth in the competitiv
Market research intelligence: Critical tool to outsmart your competition
Market Research Intelligence (MRI) is a critical asset to ensure success in today’s highly competitive business landsc
Competitive intelligence analysis: A critical tool to understand your competition
The present business landscape is rapidly evolving into an uber-competitive environment. In this scenario, businesses ai
Navigating geopolitical trade dynamics: Identifying opportunities and business implications amid uncertainty
The landscape of global trade is undergoing a profound transformation, shaped by ongoing geopolitical tensions and shift
Beyond data analysis: The creative power of Generative AI in market research
The emergence of generative artificial intelligence (AI) stands as a pivotal moment, reshaping traditional paradigms of
Emerging trends in sales intelligence: What’s shaping the future?
In 2023, the sales landscape experienced unique challenges that demanded swift adaptation from sales professionals. In f
Innovative approaches: New trends in business research methods
Imagine having a surplus of something but not being able to use it. That’s how businesses must feel living in the age
How concept testing reduces the risk of failure
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola
The rise of digital humans: Exploring the future of virtual reality
Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorpo
Best practices to create a successful go-to-market strategy for a new product launch
A profitable business is dependent on several factors that interact together. This includes your go-to-market strategy (
