Steps to conduct a feasibility study for M&As
Ever wondered how successful companies manage to expand their businesses rapidly and maximize their profits? One of the
Maximizing opportunities: The role of market research in CPG strategy
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typicall
Top 7 market research techniques to assess customer satisfaction
How happy are customers with your products and services? This simple question can unlock a world of insights to improve
How market intelligence data can position your business for post-pandemic success
Data is a key driver across industries today. Firms are making the most of the digital disruption and capitalizing on em
Measuring brand performance to improve market positioning
As a brand marketer, you play a key role in driving brand strength for the company you work for. However, until a brand&
How R&D monitoring & analysis fuels competitive decision-making
Innovation strategies are central to corporate growth and national economic progress plans. Over the last decade, the av
Analyzing your competitors’ route-to-market strategy
Amidst fast-evolving and dynamic markets, evaluating and analyzing your competitors’ moves has become the foundation f
The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Benefits of conducting a market opportunity analysis
Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, ad
Education Market Intelligence: The key to delivering better learning experiences
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, techno
