The need and importance of conducting a startup ecosystem analysis
Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billi
Benefits of conducting a market opportunity analysis
Staying competitive and profitable amid rapidly evolving market conditions can be challenging. Emerging technologies, ad
Education Market Intelligence: The key to delivering better learning experiences
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, techno
US market trends and forecasts for 2021
With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily re
How an integrated insights solution can help firms realize their strategic transformation goals
In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS su
The benefits of market sensing during a pandemic
The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and ma
5 Steps to developing a solid market entry strategy
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar
Best practices for conducting primary market research during COVID-19
As COVID-19 continues to keep several parts of the world locked down, there is an emerging shift in consumer behavior ac
How COVID-19 is impacting the adoption of 3D printing in supply chains
Globally supply chains have been disrupted, manufacturing processes halted, and demand for non-essentials has slumped. A
The impact of COVID-19 on China’s manufacturing industry
China’s manufacturing industry has been a major catalyst in catapulting its economy to astonishing heights over the ye
