6 essential parameters of performing a company analysis
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially
Online education market in India: Growth drivers, challenges, and key trends
The promise of quality education and the rise of internet penetration have catalyzed the expansion of the online educati
Global logistics automation market: Growth opportunities, challenges, and key trends
The global logistics automation market is growing at a considerable rate. According to Netscribes, the global logistics
The global smart home market: Key segments, growth drivers and trends
The smart home industry has been at the cusp of witnessing exponential growth for decades. But over the past five years,
How can an NPS survey help improve your marketing performance?
Customer experience is taking the center stage across industries. Marketers are experiencing immense pressure to correla
The state of the Indian smart home market
The smart home market in India has seen considerable advancements since 2018. With programs like ‘Digital India’ pro
5 Emerging AI applications in market research
With scores of data generated every second, marketers across industries are hard-pressed for ways to turn information in
How to conduct competitive intelligence in 2019
No business is immune to competition. That said, most organizations conduct competitive intelligence internally in ways
The changing face of the travel industry
Since the turn of the century, consumers across the world are embracing a paradigm shift from owing things to owning exp
GDPR: What does it mean for market research firms?
If you’re in the market research or consulting industry, then you’ve probably heard about the General D
