How to make the most out of influencer marketing
With the world going digital, social media is emerging as a powerful tool for influencing the choices and demands of cus
Shrinkflation and its impact on consumer sentiment
Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air tha
Why your brand needs real-time social listening
Today, the digital market landscape is driven by in-the-moment, real-time information. Social media dominates the consum
5 ways B2B marketers can derive strategic value from social listening
One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. W
Fake followers and likes: How to avoid falling victim to influencer fraud
As social media consumption continues to grow and shape consumer choices, more brands are turning to influencer marketin
The advantages of social media listening for consumer brands
In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond
Effective reputation crisis management through social listening
Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer e
iPhone 11 event: Camera, colors top positive reactions on social media
As with every iPhone event, the iPhone 11 launch drew a lot of fanfare across the globe. Nearly 2 million people tuned i
Measuring the performance of influencer marketing
Influencer marketing is having a transformative impact on driving consumer purchase decisions. Retail brands are heavily
Four steps to maintain a good brand image using online reputation management services
In a world where the first few online search results can make or break your brand’s image, online reputation managemen
