Flooded with questions
A prominent retailer found itself at a crossroads. Despite thriving customer engagement, its product Q&A section had devolved into a source of frustration. Without effective content moderation services, shoppers were met with inconsistent and sometimes inaccurate responses, leaving them more confused than informed. The mounting volume of queries and the absence of a robust moderation process threatened the trust that the retailer had worked so hard to foster.
The answer is innovation
Faced with this challenge, the retailer sought a transformative solution. This is where Netscribes came in. We brought an innovative approach to the Q&A landscape by integrating a proprietary workflow platform. The purpose? To swiftly sift through every query. Armed with our content moderation services, our solution meticulously evaluated and validated each question with online research and direct seller outreach. This ensured that every approved answer met stringent quality standards. The result was a remarkable six-hour turnaround that restored reliability and accuracy to customer interactions.
Read more: Questions to ask when benchmarking your product or services
A tangible impact
The impact of this strategic overhaul was immediate and profound. Moderating over 300,000 Q&As each month, our content moderation services led to a significant 40% improvement in customer satisfaction. With a near-perfect adherence to quality guidelines, Netscribes rekindled customer trust while streamlining workflows. Shoppers now had access to accurate, well-vetted answers, which both reduced confusion and increased purchase confidence.
Read more: Content moderation in e-commerce: Leveraging GPT-4 and navigating cost hurdles
Sharper responses, stronger reputation
With the Q&A section transformed into a trusted resource with Netscribes’ content moderation services, the retailer’s reputation was revitalised. With a streamlined process, the retailer focused on growth while restoring consumer loyalty and brand credibility.
Are you looking for a budget friendly fix to your ecommerce customer experience concerns? Discover how Netscribes can help you transform customer queries into a foundation of confidence and sustained success. Download our full case study now.
