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Netscribes acquires Akira insights, ups its Data Engineering, Analytics, and AI game
The deal will help Netscribes-Akira fortify its data analytics & engineering and AI/GenAI practice while creating a strategic presence in the Bengaluru talent market. Mumbai, December 5, 2024: Netscribes, a leading insights, analytics and digital solutions firm, announced today that it has acquired Bengaluru-based Akira Insights, a specialist in data engineering, data analytics, and AI/GenAI. Founded in 2013, Akira is a trusted partner for Global Capability Centers (GCCs) and Fortune 500 companies, providing tailored data engineering, data analytics, and AI/GenAI services. Leveraging its technological excellence and deep industry knowledge, Akira empowers organizations to become fully data-driven and stay competitive in a rapidly evolving market. The acquisition aligns with Netscribes’ overall goal to advance its data engineering, data analytics, and AI/GenAI capabilities across multiple industries, such as retail, healthcare, financial services, and technology and is the first of several plans in the space. By incorporating Akira’s advanced platform and technical know-how, Netscribes plans to leapfrog the capability curve and provide more robust solutions by combining growth consulting, data analytics, data and product engineering, automation and AI/GenAI. “Our mission has always been to stay ahead of the curve and help organizations be future-ready, irrespective of the stage they are at in their growth journeys. As growth catalysts, we thrive on understanding data and deriving actionable insights to build strategies – but we do not stop there; we are our clients’ implementation partners as well, and provide ongoing support across their diverse insights and innovation needs. Akira adds to our capabilities and enhances our reach in the data engineering and data science spaces, which are becoming the backbone of corporate strategy. Our clients look for insights, efficiencies and innovation from us on an ongoing basis and we are committed to adding any capability that makes their experience richer,” said Sourav Mukherjee, Founder & CEO of Netscribes. According to Lokesh, Director & Co-Founder of Akira Insights, “AI and Analytics are driving the next wave of digital transformation. At Akira Insights, we believe in diving into the heart of business challenges and driving transformation in its truest sense for our clients by combining Data Engineering and Analytics capabilities with our consulting expertise. We are excited to join Netscribes and believe that our people and approach will complement their capabilities and help us scale up our impact across industries.” The combined entity plans to scale up operations in Bangaluru over the next twelve months and will be looking to strategically hire into operations, pre-sales and business development roles soon. About Netscribes Netscribes Data & Insights Private Limited is a global data, insights, and digital solutions firm that helps fast-growing firms in the digital economy achieve strategic objectives. Our technology-driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. Over the last two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For further details, reach out to Gaurav Kumar, Head of Marketing, at gaurav.kumar@netscribes.com About Akira Insights Established in 2013, Akira focuses on cutting-edge data and analytics services, including expertise in cloud-based data engineering, data management, and business intelligence. The company is known for developing AI/ML-driven solutions that empower organizations to make data-backed decisions for sustainable growth. Its strong focus on technological excellence and deep consulting expertise has made it a trusted partner for businesses seeking to stay ahead in a competitive landscape.
Case Study: Global Insurance Provider Develops a Winning Marketing Strategy by Measuring Its Brand Health
NEW YORK–(BUSINESS WIRE)– The health of a brand is determined by its position in the market. Measured by how it ranks in terms of top-of-mind awareness, perceived value, and favorability, among others; it helps marketers steer the brand in the right direction before it’s too late. But when it This was the challenge facing one of the world’s leading insurance companies that offers medical and dental insurance products and services in various countries. It wanted to gain a holistic view of its brand health in 12 countries within the global expatriate health insurance market. This included customers who had taken health insurance that was either provided by their employers, self- purchased from international private medical insurance (IPMI) providers, or government organizations in the target geographies. To meet the unique requirements of the insurance major, Netscribes utilized a hybrid methodology to measure the company’s brand health. The approach involved a customer and competitive analysis based on a combination of telephonic (CATI) and online (CAWI) interviews. Read this case study to find out how the client was able to develop a marketing strategy to accurately target the right audience based on the insights from Netscribes’ brand health study. To learn more about Netscribes marketing research services in the Insurance industry, visit: https://netscribes.com/industries/insurance/. About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix investments, a US-based private equity fund.
Netscribes appoints Divya Saiprasad as AVP research to drive global growth consulting business
Mumbai, November 21, 2024 – Netscribes, a global leader in data analytics, insights, and digital solutions, has brought on board Divya Saiprasad as the Associate Vice President of Research. With over two decades of rich experience in strategic consulting and global business operations, Divya brings unparalleled expertise to elevate Netscribes’ growth consulting capabilities to new heights. “I am excited to embark on my journey with Netscribes, a global leader in market intelligence and insights,” said Divya. “In today’s dynamic environment, successful research demands a seamless integration of advanced digital solutions coupled with human expertise to deliver powerful solutions. I’m confident that our consulting solutions along with focus on data-driven decision-making will empower businesses to stay ahead in these dynamic markets. Looking forward to collaborating with a team of exceptional talent and contributing to delivering impactful and innovative solutions.” Divya’s extensive career spans transformative leadership roles in global organizations. Most recently, she served as Associate Director at Frost & Sullivan, where she led strategic consulting initiatives for CXOs across industries, delivering high-impact advisory projects and driving consistent revenue growth. Her experience includes managing over 130 advisory engagements for multinational clients, driving strategic growth on a global scale. Her expertise lies in market opportunity assessment, competitor benchmarking and growth strategy formulation. Prior to Frost & Sullivan, Divya honed her skills in strategic marketing and brand management as Deputy Business Principal at Shining Consulting. Her ability to combine qualitative research methodologies with creative strategies ensured impactful outcomes for clients across multiple industries. “As we build out a larger team for the future, we realize the need for individuals who understand customers and business dynamics globally and can provide deeper consulting to them. Divya’s extensive expertise and consulting approach align seamlessly with Netscribes’ global aspirations to have a team of domain experts who can guide the customer with expertise and act as a partner and not a vendor,” said Sourav Mukherjee, Founder and CEO of Netscribes. “Her outstanding track record in delivering transformative insights and steering complex international projects positions us to drive greater value for our clients and solidify our reputation as a trusted global partner. Divya’s collaborative approach and passion for delivering excellence position her to lead Netscribes’ research initiatives with a forward-thinking perspective. Her proven ability to manage cross-cultural and multi-geographical teams will play a vital role in scaling the company’s global impact. About Netscribes Netscribes Data & Insights Pvt Ltd is a global insights, analytics and digital solutions firm that helps fast-growing firms in the digital economy achieve strategic objectives. Our technology- driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. Over the last two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For more information, please visit www.netscribes.com.
Anurag Dutt Joins Netscribes as the New AVP of Sales
Mumbai, Nov 21, 2024 – Netscribes, a leading provider of data, insights, and digital solutions, is pleased to announce the appointment of Anurag Dutt as the new Assistant Vice President of Technology Sales. Anurag brings nearly two decades of experience in enterprise technology sales across global markets, having worked at leading global technology companies such as Oracle, NEC, and Wipro. With his extensive experience in enterprise technology sales across global markets, Anurag brings a wealth of knowledge and a proven track record in driving revenue growth and leading large-scale technology-driven sales strategies. Anurag’s expertise lies in selling complex technology solutions, such as AI-powered business solutions, cloud computing, and predictive analytics, to a diverse range of industries, including BFSI, healthcare, and retail. His strategic acumen and customer-centric approach have earned him accolades for consistently exceeding targets and generating robust sales pipelines. In his previous roles, Anurag played a key role in driving lead nurturing, revenue generation, and expanding presence across international markets. His leadership resulted in significant client acquisitions while fostering long-term partnerships through a strong focus on customer success. “Anurag’s vast experience in enterprise technology sales and his ability to secure and nurture high-value accounts make him an outstanding addition to the Netscribes leadership team,” said Sourav Mukherjee, Founder and CEO of Netscribes. “His ability to blend strategic insight with a hands-on approach to customer success will drive our continued growth in key regions, especially as we expand our portfolio of AI and data-driven solutions.” Prior to joining Netscribes, Anurag held senior positions at leading MNC’s, where he managed key government and enterprise accounts in the area of analytics and cloud services. “I’m excited to embark on this new journey with Netscribes, a company recognized for its innovation in data analytics and data engineering. With nearly 19 years of experience in enterprise technology and sales leadership, I’m eager to collaborate with the talented team here to harness the power of data, transforming it into meaningful insights that drive strategic decisions and business growth. I look forward to contributing to Netscribes’ mission of delivering data-driven solutions that not only solve complex challenges but also create lasting value for our clients and partners across industries.” Anurag’s comprehensive experience in enterprise technology sales, coupled with his entrepreneurial spirit, positions him to make a significant impact in driving Netscribes’ mission of delivering innovative solutions that enable businesses to thrive in a digital-first world. About Netscribes Netscribes Data & Insights Pvt Ltd is a global insights, analytics and digital solutions firm that helps fast-growing firms in the digital economy achieve strategic objectives. Our technology-driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. Over the last two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For more information, please visit https://www.netscribes.com/
Netscribes opens entity in Singapore
In addition to India and the US, Netscribes has now set up a subsidiary in the Lion City as part of its Asia-Pacific expansion strategy New York, September 6, 2018: Netscribes, Inc., a global market intelligence and content services company, today announced the opening of its entity in Singapore, Netscribes Global Pvt. Ltd. With this new location, Netscribes gains the ability to better offer its research and insights-based services to the future-oriented firms in the Asia Pacific region. Singapore, being one of the fastest-growing economies in the world, houses several Asia-Pacific regional headquarters and will now allow the firm to tap that market with a local presence. Speaking on this matter, Sourav Mukherjee, Founder and CEO of Netscribes, said “Singapore, being the heart of a rising Asia, offers tremendous growth opportunities for businesses worldwide. Having a physical entity in Singapore will help us understand this burgeoning market at a deeper level while strengthening our relationship with our existing client base. Many of our North American and European clients have a deep interest in the emerging markets across the Asia Pacific region and our presence will help us meet their needs both from a marketing and insights perspective. Singapore also places a strong focus on innovation, and our technology and innovation research expertise will provide organizations a continual knowledge-based view to help them maintain competitiveness in the changing business environment. This underpins our vision to create a strategic presence in markets where we see the opportunity to grow our insights and content services businesses.” Netscribes has already appointed a full-time local director in the region and hopes to expand its sales presence and develop partnerships with niche firms in the region. About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix, a US-based private equity fund.
Case Study: Visual Effects Service Provider creates their R&D Roadmap using Netscribes’ Technology Research
New York – May 2018 – In a rapidly-evolving technology landscape, disruption is pervasive. Businesses need to stay agile by constantly exploring and implementing new capabilities. To do so, understanding emerging technologies and their potential implications is a must. Carrying out a comprehensive technology assessment study can provide a clear view of the innovation and technology market trends within a business’s focus sectors. Such a study involves an analysis of relevant patents to reveal the participants that are actively involved in the developments pertaining to the industry while highlighting the opportunities and threats they pose for the business. As a result, business leaders can obtain the answers required to support strategic decision-making, such as: Which technologies to invest in to support short and long-term strategies? Which technologies can solve existing problems and provide a competitive advantage? Which markets are commercially viable for specific emerging technologies? How to enter commercially-viable markets? (For example, which market players to partner with?) This case study explains how a global interactive and visual effects service provider unlocked the potential of wearable AR systems in targeted strategic markets. Through a technology assessment study conducted by Netscribes, it was able to understand the technology and market potential of both existing and emerging AR-based services and prepare a future-ready R&D roadmap. To know more about Netscribes’ technology research solutions, visit: https://netscribes.com/technology-research/ About Netscribes Netscribes is a global market intelligence and content services provider that helps corporations achieve strategic objectives through a wide range of offerings. Our solutions rely on a unique combination of qualitative and quantitative primary research, secondary/desk research, social media analytics, and IP research. For more than 15 years, we have helped our clients across a range of industries, including technology, financial services, healthcare, retail, and CPG. Fortune 500 companies, as well as small- to mid-size firms, have benefited from our partnership with relevant market and competitive insights to drive higher growth, faster customer acquisition, and a sustainable edge in their business. Netscribes is backed by Helix investments, a US-based private equity fund.
